When I launched SportsFX, I never imagined I would one day be invited to speak to The Cyclists’ Alliance in Europe. It started as a simple idea. Help a few athletes navigate cross border payments. Make sure they didn’t lose money to bad exchange rates, bank fees, or poor timing. Nothing fancy, just proper guidance that most athletes were never given.
Fast forward to this weekend, and I found myself presenting to a room full of elite female cyclists. Riders who travel the world, compete at the highest level, and represent the sport with professionalism and grit.
They are not on multi million dollar contracts. Many juggle racing with part time work, university, or managing their own travel schedules. The margins are tight and every dollar matters.
And that is exactly why the conversation felt so important.
👉 The financial reality most people never see
When people think about professional sport, they imagine the top one percent. The stars on huge salaries. Private jets. Major endorsements. But for most athletes, the reality is very different.
A typical rider in the women’s peloton might earn income from five or six different sources throughout the year. Prize money from one country, salary from another, bonuses and appearance fees from a third. Add to that the costs of travel, equipment, coaching, accommodation, and suddenly the flow of money becomes incredibly complex.
The danger is not just the complexity. It is the cost of making the wrong decisions.
One poorly timed transfer can wipe thousands off the value of a race win. A slow international payment can create stress when rent or travel needs to be paid. A badly handled endorsement payment can cost an athlete the entire margin of the deal.
Currency risk does not care how big your contract is. It affects everyone the same.
👉 The message I shared with the group
You do not need a huge contract to deserve proper protection. What you need is a simple plan that removes unnecessary risk, reduces fees, and helps your income go further throughout the season.
During the session we covered practical topics the riders could implement immediately.
How to receive income from multiple countries Understanding what to look for in international transfers, how to avoid slow correspondent routes, and how to structure payments so they land safely.
How to avoid losing money through bad exchange rates This is the silent killer for athletes. Small differences in timing can make a huge impact on a season’s earnings.
Managing prize money, salary, and endorsements together Each income stream behaves differently. When athletes learn how to coordinate them, everything becomes simpler and more predictable.
Using forward planning to protect a full season Forward contracts are not only for high earners. They are one of the most underrated tools for athletes with tighter margins who need certainty in their budgeting.
Building confidence around international banking The biggest win is removing stress. When athletes understand how things work, they make better decisions and keep more of what they earn.
👉 Why this matters
Women’s sport is growing fast. The talent level is world class. The professionalism is rising every year. What has not kept pace is financial support and education.
That is what made this weekend special for me. Speaking to athletes who work incredibly hard for every dollar, and giving them tools that immediately improve their financial stability. These riders deserve confidence, clarity, and protection just as much as any athlete on a larger contract.
👉 A final note
If any riders from The Cyclists’ Alliance want to continue the conversation, I am here to help. Whether you are managing prize money, negotiating a contract, or looking for a better way to handle international payments, I am always happy to walk you through a plan.
Book a call anytime and I will help you map out the smartest way to protect your income this season.
Because every athlete deserves the advantage.
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